An Improper Address Abbreviation
Can Cost You More Than Just The Delivery
| In fact, improper abbreviations are a major contributor to the growing problem known as Undeliverable-As-Addressed (UAA) mail. UAA materials cost mailers an estimated $4-$5 billion* annually and those numbers continue to rise. AbbrevIt from Pitney Bowes Business Insight is the answer. AbbrevIt provides an easy-to-use means for reducing UAA mail and its associated material, processing and postage costs. Available on the z/OS (MVS) IBM platform, AbbrevIt enables mailers to achieve abbreviated postal addresses greater than CASS Cycle M requirements while maintaining CASS™-compliant addresses. | For example, consider the following scenerio: Take the address 1879 Slippery Rock Rd which needs to fit into a 20-character field, but unfortunately contains 21 characters. CASS Cycle M is no help because the street name Slippery Rock is already less than 30 characters. Simply truncating the address to 20 characters, yields 1879 Slippery Rock R but this address is now incomplete and likely won't code with a CASS-approved coding engine. Dropping the last word of the address line makes it ambiguous - 1879 Slippery Rock - is it Rd or Ct? Using AbbrevIt reduces the address to 1879 Slippry Rck Rd which, by the way, is CASS-approved and meets your 20 character requirement. |
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*April/May 2005 Mail Journal of Communications